Gran Amarillo Co.
Founder & President
Maximus Victory Giovinazzo
A coffee purveyor, constantly on the lookout for the finest coffee beans from around the world. By sourcing the best coffee, Maximus seeks to provide an exceptional drinking experience to coffee lovers everywhere.
But the mission goes beyond just enjoying a good cup of coffee. Maximus is passionate about creating opportunities for farmers and their communities. Through fair trade practices and sustainable partnerships, he aims to empower farmers and contribute to their growth and development.
So, when you sip a cup of coffee from one of Gran Amarillo Co. partner farms, you are not just indulging in a rich and flavorful experience. You are also supporting the livelihoods of farmers, helping them create a better future for themselves, their families and the communities they are in.
Maximus's upbringing in an Alaskan village instilled in him a deep understanding of the interconnectedness of relationships, the importance of dependable quality, and the necessity of overcoming challenges. Living in harmony with the rugged environment required strong relationships built on trust and cooperation, as well as an appreciation for the value of each individual's contribution. In such an environment it emphasizes the significances of producing goods of dependable quality with the willingness to work together to meet challenges, adapt, and overcome obstacles.
His experiences are the foundation of our culture and the commitment to fostering strong relationships, delivering dependable quality, and embracing challenges, all of which are valuable traits we know you find in all offerings from the Gran Amarillo Co.